Privacy policy

PRIVACY POLICY

Last Updated: 13-11-2025

This Privacy & Cookies Policy explains how Chris Stussy / Up The Stuss (“we”, “us”, “our”) collects, uses, and manages information about you when you visit or interact with our website, landing pages, newsletters or any related digital services (the “Platforms”). This policy applies only to the main Chris Stussy website (www.chrisstussy.com) and any associated marketing pages — not the webshop, which has its own policy.

We take your privacy seriously and are committed to protecting it. By accessing or using the Platforms, you agree to the practices described in this Privacy & Cookies Policy. If you do not agree, please do not use the Platforms.

Information We Collect
To give you the best possible experience, we may collect certain information from you or about your use of the Platforms.

Information you provide directly:
● Email address (for newsletters, updates, pre-sale sign-ups)
● Name (optional)
● Location (optional)
● Gender
● Date of birth
● Marketing preferences
● Any information submitted through forms (exclusive content, pre-sales, contests, album updates)

Information collected automatically:
● IP address Browser type and version
● Device information
● Pages visited and browsing behaviour
● Traffic sources and referral data
● Cookies and similar technologies

Information from third-party platforms:
If you interact with us via platforms like Instagram, Facebook, TikTok or YouTube, these services may (depending on your settings) share certain information with us. We recommend checking your privacy settings with those platforms. We do not knowingly collect personal data from minors under 16.

Cookies & Tracking
Cookies are small files that help us improve functionality, performance and user experience. We use:
● Essential cookies – required for the site to function.
● Analytics cookies – such as Google Analytics, to understand visitor behaviour.
● Marketing cookies – used for campaign measurement and remarketing.

You can manage or disable cookies via your browser settings, but this may affect functionality.

How We Use Your Information
We use your data to:
● Send newsletters, marketing updates, tour news and exclusive content
● Inform you about releases, shows or campaigns you signed up for
● Administer pre-sales, giveaways or sign-up based content
● Improve the Platforms and understand usage behaviour
● Personalise website or marketing content
● Maintain security and prevent misuse

We only send marketing emails if you have given us your consent.

Legal Basis
We process personal data based on:
● Consent, when you sign up to receive emails
● Legitimate interest, such as website analytics, optimisation and fraud prevention

Data Storage & Transfers
Your data may be stored or processed within the EU/EEA or by trusted service providers outside the EU. When data is transferred outside the EU, we ensure appropriate safeguards such as Standard Contractual Clauses. We take reasonable steps to protect your data, but please note that transmission over the internet is never completely secure.

Sharing Your Information
We do not sell your information. We only share personal data with trusted third parties who help us operate the Platforms, including:
● Email marketing tools (Co-Brand, Mailchimp, Brevo, Klaviyo or similar)
● Analytics tools (Google Analytics, Meta Pixel, TikTok Pixel)
● Cloud storage (Dropbox, Google Workspace)
These partners process data only under our instruction.

How Long We Keep Your Data
We retain your data only as long as necessary:
● While you remain subscribed to our mailing list
● While needed for our marketing analytics Until you request deletion
If you unsubscribe, your data will be removed from active marketing lists within 30 days.

Your Rights
You have the right to:
● Access your personal data
● Correct inaccurate or outdated information
● Request deletion based on GDPR rights
● Withdraw consent at any time
● Restrict processing or object to certain uses
● Request data portability
To exercise any of these rights, contact us at mail@chrisstussy.com.

Minors
Our Platforms are not intended for individuals under 16. If we learn that we have collected data from someone under 13, we will delete it promptly.

External Links
Our Platforms may link to external websites or services. We are not responsible for their privacy practices and encourage you to review their policies.

Changes to This Policy
We may update this Privacy & Cookies Policy from time to time. Changes will be posted on this page, and significant updates may be communicated by email where appropriate.

Contact
For any questions, concerns or data-related requests:
Up The Stuss / Chris Stussy Email: mail@chrisstussy.com.
We are committed to transparency, responsibility and protecting your privacy at all times.